James Galindo’s Post

Compared to traditional advertising methods, like billboards or TV commercials, vehicle wraps are much more affordable while still being highly effective. Learn more today. #AlphaGraphicsSunnyvale #vehiclewraps #customprintshop #signshopSunnyvale

This is a campaign we are extremely proud to have worked on. Two Ears One Mouth ran the creative development research on this work. And it was just that, “creative development,” not pre-testing. No over-simplified dashboard summaries here. Instead, plenty of collaborative meetings, and late night Zooms. A number of routes were put into research and it was clear that there was a truth in the route that has turned into this campaign, that drove a strong emotional connection with the consumer. A truth that life doesn’t have to be perfect to be amazing. Indeed, it rarely, if ever, is perfect. But society has conditioned us to want to portray this Insta perfect existence; publicly, at least. Acknowledging this, with humour, only serves to make the connection stronger. (What happened to humour in advertising, btw?!) We worked with McCann Worldgroup and Graham Appleyard at FLINTLOCK - Strategic Business & Brand Marketing Consultancy on not just the creative development but also the refining of the brand’s meaningful role: to proudly put everyday family heroes first. A role that now adorns Matalan’s head office in huge writing. Thank you to Wendy Crofts as always, and Ali Jones for affording us the space and time on this campaign. We often say that Two Ears is an Insight Agency that truly understands brand and the creative development process. We feel proud that this work by Jordan McDowell, Rebecca Ziantoni and the rest of the team at McCann Worldgroup is testament to that. #insight #truth #humour #creativedevelopment #advertising #owntomorrow

This one is funny 😅 🤣 But yes that's the reality on ground!It's one thing for #marketers to a have a well thought out #marketing strategy and a completely different conversation getting that budget approved by #finance! But here is the thing; For organizations where sales teams are thriving with little or no marketing programs running,there is definitely a lot of marketing work that went down to get the brand to that level! Building #Brand equity is a process and it takes time but #ROI is guaranteed in the long-term. Invest in #Marketing #Marketers #Brandlovers #Salesforce #Finance

2 things I learned after watching all 50+ #SuperBowlLVIII commercials: ➡️ Brands, who spend millions and millions dollars on this spot, seem to think that inserting a #celebrity into an ad makes up for generic #storytelling. It does not. ➡️ #InclusiveAdvertising and #InclusiveStorytelling is no longer a top priority for most brands (as it was immediately post 2020), with the exception of Google and the National Football League (NFL) who had easily the most stand-out commercials of the day. You can watch them all here if you're interested: https://lnkd.in/gzrxqvQF #InclusiveMarketing #InclusiveAdvertising #JEDI #EDI #InclusiveBrands #InclusionMatters

Fun Fact from the Super Bowl. Today the finance and marketing team creators of the Super Bowl ads are meeting to talk about Ad impact and potential revenue effects. It’s a lot of psychology, along with reports on clicks and likes in the mix. The Ads that you watched during the Super Bowl game cost $7,000 for that :30 second^ spot of air time. (Plus production cost of the spot which can run anywhere upwards from $200k.) My favorite thing is an ^ Important Note: ^ However, they do get more then one spot for the spend. There is residual air time included in that $7,000 spend, where the ad is placed more times than in the one Game spot. TV stations get to fill “open” time spots when catching up to going live, or leaving the broadcast for those countless breaks between plays. Countless!!! Stations can use that full :30 second ad, or its sister ad the :15 second, to fill dead air time. Stations will continue to use that ad for several days of spots to fill. That’s why you continue to see those ads, sometimes back-to-back after the big game day. Regardless of the Ad replays, the coveted spots are limited, and Brands know they can make a game winning play in :30 seconds to hit revenue targets.

Imagine a world where marketing is no longer limited to billboards or television commercials, but instead exists in the palm of your hand. The future of digital marketing is here, and it is changing the way businesses reach their customers. #mobilemarketing #onlineadvertising #SocialMedia #technology

OMG, Did you know? 😮 The Super Bowl has become a battleground for the most outrageous and expensive commercials. A 30-second ad during the 2023 Super Bowl reportedly cost over $7 million!! THAT'S MASSIVE! 😮 #superbowlad #superbowlrevenue #battleground #expensivecommericals #famousads #advertisingmedia #upgridmediateam #creativecontent