“Robby and I worked together at WNCN-TV in Raleigh, North Carolina. He is an innovative and thoughtful team leader. During Robby's tenure, he reimagined the station's branding, attempting to keep local TV news relevant in a rapidly changing media landscape. He understood that changes were needed before others did, opting to drop the station's channel number if favor of a brand that put digital first. This was 10 years ago! Robby was ahead of his time.”
About
Our communities are stronger with local journalism.
Activity
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As we head into the 2025 NextGen TV conference I’m really looking forward to moderating an exciting panel on the latest developments and consumer…
As we head into the 2025 NextGen TV conference I’m really looking forward to moderating an exciting panel on the latest developments and consumer…
Liked by Robby Thomas
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Soaring Cinema had the privilege to work with the Atlanta Braves to capture some beautiful footage of Truist Park during the Opening Weekend games…
Soaring Cinema had the privilege to work with the Atlanta Braves to capture some beautiful footage of Truist Park during the Opening Weekend games…
Liked by Robby Thomas
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WIS-TV Night @ Columbia Fireflies is *always* top tier! Brad Shank, Ty J., and crew all took great care of us - I heard nothing but praise &…
WIS-TV Night @ Columbia Fireflies is *always* top tier! Brad Shank, Ty J., and crew all took great care of us - I heard nothing but praise &…
Shared by Robby Thomas
Experience
Education
Volunteer Experience
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Board Member
South Carolina Broadcasters Association
- Present 2 years 4 months
Education
SCBA serves as the voice for South Carolina Radio and Television stations by providing educational resources for members, communicating essential information for the public, and lobbying for legislation that supports broadcasters’ commitment to serving their communities.
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Grady Society Alumni Board
Grady College of Journalism and Mass Communication, University of Georgia
- Present 2 years 6 months
Education
Executive Committee - Student Engagement Committee Chair (January 2025 - )
The Grady Society Alumni Board (“Board” or “Grady Society”) is an advisory group that is
responsible for contributing to, and supporting the development of the activities, alumni and
friends of the Henry W. Grady College of Journalism and Mass Communication. These
responsibilities also extend to the College, which relies on the Board as a resource to help
advance its mission. -
Mentor
UGA Mentor Program
- Present 4 years
Education
I participate through informational interviews, connecting with students for approximately 30-minute conversations to learn their work, life and career-related questions. As a first-generation UGA graduate from a small, rural community, it's important to me to help others see pathways I didn't recognize when I was in school.
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Member
Rotary International
- 1 year 11 months
The mission of Rotary is to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders. We ask ourselves in things we say and do:
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?
Will it be beneficial to all concerned? -
Board Member
Southeast Alabama Community Theatre
- 1 year 11 months
Arts and Culture
Southeast Alabama Community Theatre (SEACT) has a mission to enrich the cultural lives of Wiregrass residents through the presentation of high quality theatre, to provide creative opportunities to talented individuals to perform on stage and behind the scenes, and to introduce the theatrical experience to school-aged children. SEACT is a 501(c) organization and depends on the support of its community to bring theatre to life in the Wiregrass. The organization is funded through season tickets…
Southeast Alabama Community Theatre (SEACT) has a mission to enrich the cultural lives of Wiregrass residents through the presentation of high quality theatre, to provide creative opportunities to talented individuals to perform on stage and behind the scenes, and to introduce the theatrical experience to school-aged children. SEACT is a 501(c) organization and depends on the support of its community to bring theatre to life in the Wiregrass. The organization is funded through season tickets, sponsorships, advertising, and donations.
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Event Committee Member
St. Jude Children's Research Hospital - ALSAC
- 1 year 3 months
Health
I served on the local event planning committee providing marketing expertise, primarily for the annual 5K fundraiser.
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Chair - Raleigh-Durham Affiliate
Pancreatic Cancer Action Network
- 2 years 3 months
Health
Appointed by PANCAN (Manhattan Beach, CA) to serve in the top local leadership position, I helped rejuvenate local volunteer recruitment, fundraising and awareness initiatives, leading the reboot of the local PurpleStride event after it suffered some setbacks. This community event featuring a competitive 5K, family entertainment and activities revived, generating more than $559,000 toward pancreatic cancer research and victim support during my period of service as Affiliate Chair.
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Projects
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#Brake4Buses
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This project won the Telly for "Public Service Announcement," a Silver PromaxBDA Local Award and the "Public Service - Campaign" EMMY®. The associated coverage won an Edward R. Murrow Award for "Hard News Reporting," RTDNAC Award for "General News" and is nominated for an Emmy in the "Community Service" category. Each day, it is estimated that more than 3,000 North Carolina drivers illegally pass stopped school buses with their stop arms extended. Since 1999, there have been 13 child…
This project won the Telly for "Public Service Announcement," a Silver PromaxBDA Local Award and the "Public Service - Campaign" EMMY®. The associated coverage won an Edward R. Murrow Award for "Hard News Reporting," RTDNAC Award for "General News" and is nominated for an Emmy in the "Community Service" category. Each day, it is estimated that more than 3,000 North Carolina drivers illegally pass stopped school buses with their stop arms extended. Since 1999, there have been 13 child fatalities as students were hit by these drivers while attempting to board or exit their school bus. #Brake4Buses is WNCN's global safety campaign raising awareness for the problem, identifying solutions and, hopefully, saving lives.
Other creatorsSee project
Honors & Awards
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SCBA Station of the Year
South Carolina Broadcasters Association
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SCBA Uray Service Project of the Year
South Carolina Broadcasters Association
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Celebration of Service to America Awards
National Association of Broadcasters Leadership Foundation
Small Market Television - Finalist - "Miracle on Foster Food Drive"
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences
Creative Director/Writer - “Before During & After”
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EMMY® | Promo Spot - News Same Day
National Academy of Television Arts & Sciences
Creative Director - “Hospital Assault Investigation”
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Promax Awards | GOLD | North America Station 2020 | Weather Program Image
Promax
Creative Director/Writer - "Before During and After"
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Promax Awards | Silver | North America Station 2020 | General Branding/Image - News Station Image - Large Market
Promax
Creative Director/Writer - "Before During and After"
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Promax Awards | Silver | North America Station 2020 | General Branding/Image Campaign - Large Market
Promax
Creative Director/Writer - "Pathway to the Truth - WBTV"
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EMMY® | Promo Spot - News Image
National Academy of Television Arts & Sciences
Creative Director/Writer - "You"
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EMMY® | Promo Spot - News Same Day
National Academy of Television Arts & Sciences
Creative Director - "Dump Truck Gridlock"
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Promax Awards | GOLD | North America Station 2019 | "Behind The Scenes" Promotion: Long/Short Format
Promax
Creative Director - "On Your Side Tonight with Jamie Boll" Launch Campaign
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences
Creative Director/Writer - "Invincible Apps"
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EMMY® | Promo Spot - News Same Day
National Academy of Television Arts & Sciences
Creative Director - "Tornado Testimonial"
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CBS Eye on Excellence
CBS
Creative Director - "Tornado Testimonial"
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CBS Eye on Excellence
CBS
Creative Director/Writer - "wbtv.com/apps"
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences - MidSouth
Creative Director/Writer - "Before"
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences - MidSouth
Creative Director/Writer - "Tools of the Trade"
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EMMY® | Promo Spot - News Image
National Academy of Television Arts & Sciences - MidSouth
Creative Director/Writer - "Go Be Great, Durham!"
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EMMY® | Public Service Campaign
National Academy of Television Arts & Sciences - MidSouth
Creative Director/Writer - "#Brake4Buses"
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Promax Awards | Silver | North America Station 2015 | Public Service Announcement
Promax
Creative Director/Writer - "#Brake4Buses"
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Telly | Public Service Announcement | Silver
The Telly Awards
Creative Director/Writer - "#Brake4Buses"
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences - Midsouth
Creative Director/Writer - "Smarter"
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Telly | Promotional/Branding Campaign | Bronze
The Telly Awards
Creative Director/Writer - "Smarter"
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EMMY® | Graphic Arts
National Academy of Television Arts & Sciences - Midsouth
Creative Director - "L8" WNCN News Graphics
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EMMY® | Promo Campaign
National Academy of Television Arts & Sciences - Midsouth
Creative Director/Writer - "Weather Facts"
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Addy | Self Promotion/Single | Silver
American Advertising Federation - Emerald Coast
Writer/Talent - "Take My Job, Rob" Promotion
Organizations
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South Carolina Broadcasters Association
Board Member
- Present -
National Academy of Television Arts & Sciences
Member
- Present -
Brantley County Chamber of Commerce
Board of Directors
- -
Brantley County Development Authority
Board of Directors, Chairman (2011)
-Appointed by the Brantley County Board of Commissioners
Recommendations received
27 people have recommended Robby
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Had the opportunity to catch up with Solange Claudio this morning as she sails forth on a new leadership role at Dentsu. A privilege of getting to…
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Excited to be at Confut USA in Miami next week to represent the Charleston Battery and speak about soccer/entertainment! Should be a lot of fun…
Excited to be at Confut USA in Miami next week to represent the Charleston Battery and speak about soccer/entertainment! Should be a lot of fun…
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The creativity and innovation in Myrtle Beach is infectious. If you love being part of a talented team *and* living at the beach, WMBF deserves a…
The creativity and innovation in Myrtle Beach is infectious. If you love being part of a talented team *and* living at the beach, WMBF deserves a…
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